Building Your Tribe: Effective Online Community Development through Key Opinion Leadership (Synchronous E-Learning)

Course Information

This module is designed to equip learners with the skills and knowledge to identify social media conversation trends, and create content briefs, related to the organisation using online and offline tools and platforms, to establish and utilise various UI/UX design concepts and social media tools to monitor customer social media engagement and analytics, to edit reported and multimedia contents to spur customer engagement through crisis communication techniques, to manage and moderate contents across a variety of channels to maintain engaging responsible conversations befitting organisation's brand value, to organise community events with appropriate contents, users and influencers.

After attending the course, learners will be able to:

  • Identify the rise of the expert economy: moving from search to expertise
  • Monitor multi-platform engagement set-up
  • Add value ethically in sharing expertise and handling bad PR
  • Be authentic, engaging and consistent in building engagement
  • Drive community connectivity with the brand physically, emotionally and intellectual interactivity
  • Be at least 18 years old.
  • At least secondary school education and above or be able to speak, listen and read English (WPLN Level 4)
  • Work experience of at least 3 years.

Fees & Funding

SC - Singaporean Citizen

> Total Course Fees ( Before Funding or Subsidy ) Fees ($)
Full Course Fee (excluding GST)
GST on Full Course Fee
Full Course Fee (including GST)
> (Self-Sponsored)
- LTVP+, PR, or SC 21 to 39 Years Old,
(Employer-Sponsored) - non-SME <40 Years Old
Fees ($)
Course Fee Funding
(up to 50%)
Course Fee per Trainee
(Nett Course Fee excl. GST)
Course Fee payable per Trainee
(incl. GST)
Funding Category
> (Self-Sponsored) - SC 40 Years Old and Above,
(Employer-Sponsored) - non-SME >40 Years Old
or SME
Fees ($)
Course Fee Funding
(up to 70%)
Course Fee per Trainee
(Nett Course Fee excl. GST)
Course Fee per Trainee
(incl. GST)
Funding Category

*Note : Payment is required for all trainee if he/she did not complete the course (i.e. NYC, halfway drop-out).

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